About High Potential

Founded in 2014

High Potential has developed tests and assessments available in many languages, which have been completed over one million times. Our research combines psychological studies, workplace experience, and advanced data technology. These assessments help individuals understand themselves and others better, improving communication and teamwork. They provide valuable insights for managers to make better hiring and training decisions. Overall, our tools enhance personal growth, streamline processes, and build stronger, more effective teams in the workplace.

We use sophisticated psychometrics, combined with human expertise to gather high-quality data about people, teams, and workplaces. Psychometric assessments provide detailed insights into individual behaviours, strengths, and areas for development. We can use this data to uncover patterns and trends that offer a deep understanding of how teams function and how workplace dynamics influence performance. Using the right research and assessment processes we can answer nearly any question about people at work.

Analysing, sharing, and discussing this data equips everyone in the organisation to understand the same key issues from the same perspective. This shared understanding creates a common language across all levels of the organisation. It helps align individual and team goals with organisational objectives. Ultimately, this approach drives better decision-making, stronger team dynamics, and overall workplace success.

High Potential Traits Indicator

HPTI reports mockup smaller

The HPTI was High Potential's first flagship assessment. Research and development began in 2011, it was made commercially available in 2014 through High Potential Psychology and in 2016 Thomas International became the exclusive worldwide distributor of the HPTI.

Global Media Engagement

Media mentions smaller logos

Work by High Potential and Ian MacRae has been featured in media and specialist publications around the world.

High Potential & White Label Psychometrics

Data reports image smaller

We build our own workplace psychometrics, and have developed white label tests and assessments for a range of clients to measure personality, motivation, employee engagement, technical capability, cognitive abilities, problem-solving, consumer preferences and workplace culture.